Apply Colgate® Sensitive Pro-Relief™ (CSPR) directly onto your sensitive tooth or teeth and massage gently for 1 minute per tooth. Then drink a glass of cold water and film your reaction (see terms and conditions for full details). Your video must show you carrying out these steps and should not be edited or paused between the start of these steps and the end of the video entry.
In your entry you should describe your initial reaction after first trying CSPR and drinking a glass of water. Based on your experiences, please also tell us in 15 words or less your new advertising slogan or tagline for CSPR. Entry limit of 1 per person - you do not need to try CSPR more than once to enter. Entry is restricted to Australian residents over 18 years. Healthcare professionals are not permitted to enter.The competition commences at 00.01 EST on 02/08/10 and closes at 23.59 EST on 30/09/10.
INSTANT UPGRADE: Keep an eye out for opportunities in your local area to turn in your current tube of sensitive toothpaste for an INSTANT UGRADE and get a free 110g sample of CSPR. See Terms and Conditions for further info.